FlocThe RSPCA’s ‘Generation Kind’ initiative to teach compassion to young people and work to protect animals is being supported by Meon Valley MP Flick Drummond.
Research by the charity revealed that nearly a quarter of school children aged 10-18 have witnessed animal cruelty and neglect on social media.
Generation Kind - the charity’s biggest ever education and prevention programme - was developed to help address this.
Flick attended the RSPCA’s recent event at the House of Commons to hear more about the charity’s work.
“This a big initiative addressing a real problem area of animal abuse posted on online and I’m very happy to support Generation Kind,” said Flick.
“It’s incredibly sad young children are being exposed to animal suffering online in ways previous generations have simply not experienced.
“We all have a duty to raise the next generation to be kind and compassionate to animals and I will continue to work closely with the RSPCA to help improve standards of animal welfare in the Meon Valley and across the UK.”
More details about the RSPCA Generation Kind campaign can be found here: https://www.rspca.org.uk/whatwedo/education